Skincare brand Optiat was founded by brother-and-sister team William and Anna Brightman in London in 2016. Their unique scrubs, face masks and soaps are vegan, cruelty-free, sustainable and 100% natural. The company focuses on re-using by-products that would normally be discarded (the name Optiat is an acronym for “One Person’s Trash Is Another’s Treasure”), such as chai spices and coffee grounds (500,000 tonnes of coffee are sent to landfill each year in the UK alone).

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