Swedish brand Nudie Jeans was founded in 2001. All of Nudie Jeans' denim is made with 100 percent organic cotton, which uses significantly less water and reduced energy sources. The company is GOTS-certified, and it is also a member of the Fair Wear Foundation, which verifies that members implement a Code of Labour Practice ensuring fair working conditions. Nudie Jeans also promotes sustainable consumption by offering free repairs, reselling pre-loved jeans, and using worn-out materials to make new products. Infinity Trend has granted Nudie Jeans five sustainable value badges.