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What’s Infinity Trend?

Infinity Trend is a platform that brings together a variety of ethical and eco-friendly clothing brands under one roof. We’re increasing awareness of sustainable fashion and making it easy to buy from sustainable companies. We apply the latest technology to personalise your shopping experience.


We want to make sustainable clothing available for everyone, by implementing solutions that will change the fashion industry forever. We want to live in a world where people proudly and consistently boycott the harmful fast fashion industry, and where eco-friendly, ethical clothing is the norm.

Shop Values, not Price

We make it easier for you to find companies that go the extra mile. Buy clothes based on what you find important.

Choose one or more and start exploring!

  • Ethically Made
  • Eco-Friendly
  • Social Impact
  • Traceability
  • Made in Europe
  • Animal Friendly/Vegan
  • Good Fibres
  • Women Empowerment

Some brands have also been awarded third-party certifications. Remember, these can be expensive so often smaller brands won’t have them – which doesn’t make them any less ethical or eco-friendly.

  • WFTO
  • GOTS
  • PETA
  • Cruelty free

New Products

Our Blog

Meet the Brand

Meet the Brand

  • Who is People Tree? People Tree is a pioneer when it comes to sustainable fashion. The company was founded in 1991 by social entrepreneur Safia Minney, who was concerned at the lack of awareness of sustainable living. Wh...

Green by Nature

Green by Nature

Fashion Industry

Fashion Industry

  • We live in a world where, not long ago, robots serving humans was a fantasy. Fast forward a couple of decades and we can see that the line between reality and fiction is blurring out rapidly. Progression is human nature,...


We want to hear from you

Are you looking for something in particular, or would you like to have your favourite brand in our store? We would love to hear from you! Please fill in this form and let us know how we can improve your experience. We’ll get back to you as soon as we can.