What is Infinity Trend?

Infinity Trend is a platform that brings together a variety of ethical and eco-friendly brands under one roof. We’re increasing awareness of the ethical and eco-friendly lifestyle and making it easy to buy from sustainable companies.

We want to make ethical products available for everyone, by implementing solutions that will change the way that brands produce their products. We want to live in a world where people proudly and consistently boycott the unethical and polluting brands, and where eco-friendly, ethical products are the norm.

NEW

The original patented Final Straw

£25

The last straw that you will ever need

More colours available

Our Blog

Review: The Guppyfriend Bag

Firstly, what’s a Guppyfriend bag? In a nutshell, the Guppyfriend is a laundry bag quite like no other. The brainchild of German entrepreneurs Alexander Nolte and Oliver Spies, the Guppyfriend was
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Mica: behind the sparkle, the dark side of the beauty industry

What is mica? If you own an eyeshadow or any sort of makeup that promises to give you that sought-after dewy glow, then you most likely own a product containing
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Meet the brand: Po-Zu

What is Po-Zu? Award-winning sustainable shoe company Po-Zu began life in a living room in London in 2006, with the aim of challenging current trends of mass-producing cheap, throwaway shoes.
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Your laundry is polluting the ocean. Here’s how to stop it.

In 2011, ecologists from the University of New South Wales, Australia, made a disturbing discovery: trillions of tiny plastic microfibres are contaminating the world’s oceans, lakes and rivers. The study
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Five alternative fabrics that are eco-friendly

It’s no secret that textile production is harmful to both the environment and the people involved in the cultivation and manufacturing processes. Textile production consumes 25 percent of the world’s
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How to buy an ethical wedding dress

The church bells of this weekend’s royal wedding may have stopped ringing, but the topic of Meghan Markle’s dress is still on everyone’s lips. Having worn a bespoke creation by British designer
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